diff --git a/release/Makefile.gce b/release/Makefile.gce
index f7fb0d8dc419..e84b2df809a9 100644
--- a/release/Makefile.gce
+++ b/release/Makefile.gce
@@ -53,7 +53,7 @@ gce-do-login:
 	@true
 
 .for _FS in ${GCE_FSLIST}
-GCE_IMG_${FS}=		${.OBJDIR}/gce.${_FS}.raw
+GCE_IMG_${_FS}=		${.OBJDIR}/gce.${_FS}.raw
 # Really?  Uppercase characters are not allowed?  Sigh...
 # And don't even get me started on the '.'.
 GCE_TARGET_${_FS}=	${OSRELEASE:S,.raw,,:tl:S,.,-,g}-${_FS}${SNAPSHOT_DATE}